The financial sector has always been open to welcoming the latest technology to bring about new ways of doing business and managing money. The Santander group recently launched its own online division, Santander Digital Solutions, that is looking for ways of bringing technology to the financial sector. The U.K. sector of Santander has partnered with the technology company, Personetics to build a new mobile app using A.I. to provide a better way of learning and handling personal finances for the bank’s customers.
Santander U.K. has already developed its traditional mobile app used by more than four million customers who are tracking their finances in this way. These four million U.K.-based consumers are now seeing the arrival of a new option in the form of the My Money Manager extension. This mobile extension will bring artificial intelligence into the banking of millions of Americans around the U.K. where the majority of Santander customers will receive tips on how to improve their financial health.
The My Money onager extension has been developed to make sure no customer misses any of the most important aspects of their banking. The mobile extension is designed for use on cell phones and mobile devices with the bank hoping to encourage their customers to try and build a better financial future with the aid of artificial intelligence to provide a push to achieve more with their money than ever before.
By choosing to bring about a change in the way the mobile app is used and operates, Santander is hoping to help its customers build a brighter future despite the problems of 2020. The Santander banking institution is based in mainland Europe and is hoping the addition of the My Money Manager extension to its existing app will bring a new level of confidence to the financial sector during the COVID-19 pandemic. The pandemic has eroded confidence in the financial institutions of the world and in the economies of most regions, including the U.K. as it enters its second national lockdown. At a time when businesses are closing and furlough schemes are coming to an end, Santander hopes to help build confidence in their customers once more.
The addition of the Personetics team has allowed a new level of technology to be added to the work of Santander’s own technology team has allowed more artificial intelligence to be used with My Money Manager. The work of Personetics has allowed the My Money Manager extension to be rolled out to the public to make sure the financial sector sees the benefits of the arrival of A.I. in everyday financial transactions.