Changing the culture of a company can be a difficult task, with the gaming sector facing its latest crisis. The Activision Blizzard brand has flown under the radar for several years following the Gamergate and UbiSoft scandals. 2021 is the year when the success of Activision Blizzard was finally revealed and could bring massive financial windfalls to those involved in a lawsuit.
Company Culture and Toxic Masculinity
Building a company culture is more difficult than entrepreneurs believe. Passing on the values and commitments of a CEO to its employees needs specialist assistance. Important steps in the building of company culture are to find the correct employees and train them to work towards a goal. Activision Blizzard appears to have ignored the vital components of creating a successful company culture in favor of a toxic workplace. The authorities in California claim the culture at Activision Blizzard closely resembled a frat house, with female employees regularly harassed.
Blaming a Single Employee
A harassment complaint was made by an employee of Activision Blizzard two years ago without a negotiated resolution. The latest aspect of the Activision Blizzard case is the revealing of the details of the complaint, which focuses on a single employee. The latest news from Activision Blizzard is that the employee responsible for the frat-house attitudes left the company in 2020.
Blizzard’s Cultural Failures
If the epitome of positive company culture is the development of a business where employees feel valued. The importance of feeling valued cannot be understated, with the community being at the top of positive company cultures. Activision Blizzard is accused of failing to promote women and maintaining a patriarchal society. The workforce at Activision Blizzard is problematic for California’s employment agencies because it remains dominated by white males. The latest figures show only 20-percent of employees are female, with a lack of diversity in the management team at the gaming brand.
European Battles
Rumors have circulated for several years of the toxic company culture at Activision Blizzard. The last two years have been dominated by a battle between the gaming brand and French unions over the closure of its Versailles office. The gaming brand has been fighting to close its European office to realign a bloated workforce.