Building the right culture can be crucial to the success of your business. If the culture in your business is off, your employees could end up losing faith in you. If the morale is down, you may notice that work quality will start to diminish and you may even see a high turnover rate. It’s an important aspect of business that isn’t lost on Purple CEO Joe Megibow.

What Is Purple?

Let’s start by diving into what exactly is Purple. It’s a comfort technology company. The company sells high-end mattresses, pillows, seat cushions, and more. They even have pet beds for sale. The company makes their products backed up by science, so they really push knowing comfort levels thanks to accuracy.

Company Culture

Megibow admits that culture-building is difficult. He also says that it’s a long-term process. He said a key to achieving this is by ensuring that workers actually want to show up to the office every day. To start things off, Megibow said that making company values clear to employees right away is important. Megibow also expressed his belief that companies must live by those values. Transparency and communication are also pivotal to keep your employees happy.

Turning Things Around

Things weren’t all sunshine and rainbows at Purple. Megibow said that when Purple got started, it wasn’t a very happy place. He said that it took leadership to turn things around. Before the leadership team came along, there was a high turnover rate. That number saw a huge decrease once Megibow raised employee engagement by putting feedback loops in place. The Purple boss also said that it’s important to make it clear to potential employees that the company is diverse in all aspects from race to gender.

Purple has about 1,700 employees on staff. Those workers vary from manufacturing to logistics or distribution and more. Megibow said that perhaps the biggest challenge was keeping employees happy during the COVID-19 pandemic. Since many of Purple’s workers are in manufacturing, the work never stopped. So not only did Medibow have to keep the morale up, but he also had to ensure that everyone on staff was safe.

Culture building is vital for businesses that want to avoid a high turnover rate. Using Megibow’s tips may be worth using if you find yourself in a situation where employees are actually eager to go to work.