The Importance of Amazon’s Culture to Its Success
Amazon, a company that started as a site for selling books in 1995, has grown to become the leading e-commerce business and one of the most valuable companies in the world. So you may ask yourself, how did Amazon grow to become such a valuable company? The answer to this question is their organizational culture. Since its inception, Amazon has cultivated a culture of innovation and quality customer services. This article will discuss some reasons behind Amazon’s success.
Innovation
Innovative technologies have played a crucial role in Amazon’s success story. Over the years, the company has strived to maintain an innovative culture even when some of its innovation does not bear fruits. Jeff Bezos, Amazon’s CEO has been the force behind the innovative culture in the organization. One of the most innovative ideas from Amazon is the Echo. The echo is a voice command device from Amazon. The device can be used to check the weather, look up news on your favorite sports team, and even play songs. In 2017 alone, the company was able to sell more than 22 million units of the device.
Customer Care Service
Amazon is one of the most customer-centric organizations in the world. Maintaining a world-class customer care service is one of Amazon’s priorities. For instance, the company has developed tools that allow their clients to quickly exchange items, or track their packages to enhance their experience when shopping with the platform. Another tool applied by Amazon to improve their clients’ online shopping experience is social media. In today’s economy, the best way to build a loyal and solid relationship with your customers is to engage them through social media platforms. Amazon uses its accounts on different social media platforms such as Facebook, Twitter, and Instagram to listen and advise its clients on urgent issues.
Diversification
Diversification is another factor behind Amazon’s success. Starting off as a site that only sold books, Amazon has diversified to selling almost anything. For instance, you can find 3000 listings by just searching vegetable soup. Today, Amazon carries products in clothing, grocery, automotive, health and beauty, electronics, books, and music. The diversification approach applied by Amazon has allowed the company to drive its relevance and reach.
Introducing new product categories is one of the best ways to grow your company. The success of Amazon should encourage every business owner to expand their business into new markets through diversification with no fear.