Apple has been a huge success for many years now. However, there is something that you may not know about the company: it owes much of its success to its strong culture and values. A lot of people say that Apple’s success wouldn’t have been possible without Steve Jobs, but when he was leading the company the culture was already in place. This blog post will explore four ways that Apple’s culture has contributed to its continued success.
Top to bottom
Apple has been able to implement its products from the very top of the company down. For example, Steve Jobs was a huge fan of design so he managed to create an organization that valued design at every level. The final product reflects this as Apple designs have always been unique and aesthetically pleasing to use, which has helped them maintain and expand their customer base.
Get rid of the bad apples
As we mentioned before, Steve Jobs was a huge fan of design and he wanted to use that aesthetic in all parts of Apple right down to its packaging. To create this package Jobs banished several members from the team after they submitted products such as a black electronic device with wires. This shows how there is a zero-tolerance policy in Apple and they mean it when it comes to following their philosophy and values.
Change the market
Apple has always been at the forefront of technology and they have tried to set new trends that they hope everyone will follow. There is one great example of this: in the early 2000s, Apple refused to include a floppy disk with their computers. At that time most other companies were following suit and including them in their devices; however, Jobs believed that this wasn’t enough and decided to completely get rid of them instead. He was right: now it has become the norm for computers not to come with floppy disks and Apple was one of the companies that set this trend.
The Apple logo
Apple has always used the same style for their logo: very simple and clean with a nice apple in the middle of it. This is because when Jobs took over he wanted the company to have a consistent identity that it could stick to throughout its entire existence. He also wanted it to be easily recognizable so if you see an apple with a bite taken out of it then you know that this is Apple.