Due to the drastic rise of systemic economic disparities this year, many companies are changing their culture so that the black community is supported. The current pandemic has definitely brought racial injustices to many CEOs’ attention. Here is how some companies are committed to revolutionizing their culture.
How Will Companies Change Their Culture?
Some companies are committed to supporting black-owned businesses while other companies are creating centers to address systemic racism issues. Several companies are reevaluating their core values to ensure that they are in solidarity with black employees and consumers.
About Shop Black Week: What You Should Know
Shop Black Week is an incredible campaign to encourage people in America to support black-owned companies. Did you know that well over 100 organizations are currently involved in this impactful campaign?
In order to encourage optimal participation across the country, many people are promoting the campaign by using the hashtag #shopblackweek.
How Can People Support This Campaign?
Americans just need to buy a product or service from a black-owned company a couple of weeks from now. If you plan on supporting a black-owned business during Shop Black Week, make sure to share your purchase on social media with the hashtag #shopblackweek.
The Shop Black Week campaign was originally launched by black people who owned businesses. In 2020, major companies such as Amazon and Walmart are starting their own initiatives to support black-owned organizations.
Corporate Giants Are Changing The Culture Of Their Company
Amazon
Not too long ago, Amazon donated several millions to the National Urban League, Black Lives Matter, and many more organizations supporting social justice. According to a spokesperson of Amazon, the company wants its employees, consumers, and partners to know that it is committed to creating an inclusive culture that respects black people. Amazon strives to combat racial injustice in any way possible.
Walmart
Walmart has also made some positive changes regarding the culture of its corporation. The company has devoted several million dollars to developing a center that focuses on social justice. Walmart is also working toward creating a fairer culture where black people have the opportunity to advance within the corporation.
TikTok
TikTok is even launching its own Shop Black Week, urging consumers to support pre-selected black-owned companies. TikTok’s Shop Black Week campaign is expected to start in about a week. The company is promoting its revolutionary campaign with the hashtag #ShopBlack. TikTok is excited to help 40 black-owned businesses thrive during today’s uncertain times. The company is dedicated to discovering more unique ways to support the black community.
The Power Of Creating An Inclusive Culture
Throughout the United States, many well-known companies are working tirelessly to create a supportive culture for African Americans. When companies create an inclusive culture, they are empowering black employees to fulfill their God-given potential. In addition, consumers are more likely to shop at companies with a culture that always supports the black community.